Reading point-of-views of successful bloggers is a great way to learn blogging facts. Today, i present you an interview i had with a great blogger, a gentleman, and my favorite – Adam Connell, the founder of Blogging Wizard.
Interview with Adam Connell
This idea is shaped by the impact that blogging has had on our everyday lives.
Years ago blogging was nothing more than an online journal but as we have continued to use blogs, we have come up with different ways of using them.
My blog has been a place where I can share what I learn, voice my opinions and help others on their blogging journey.
As a byproduct of that, I’ve been able to earn a passive income and leave my own job – this has given me the freedom to do things that I would never have been able to do if I didn’t have a blog.
I wouldn’t say it’s easy, especially if it’s your first because there is a definite learning curve involved.
But the more you try new things and keep learning, the easier it all becomes.
The real challenge is making your blog successful – most niches are saturated and it can be difficult to get people to check out your blog.
So where you used to be able to create a blog and gather a following easily, it now takes more effort.
But in a way, that’s a good thing because it means we have to think smarter and that presents an opportunity to cut through the noise.
If you start a new blog, you need a plan. You need to know what your goals are and how you’re going to achieve them. Identify what your competitors are doing well and not so well, you can then leverage that to help your blog grow fast.
That’s what matters – your end goal must be clear in your mind.
Once you understand why you’re blogging and what you want to get out of it, whether it be enjoyment, financial benefits or anything else – you will be more successful.
Plan out a smart strategy that utilizes your own personal strengths and look at specific promotional channels that will help you get to your end goal.
You need to prioritize each of these channels in order of effectiveness.
Most people get wrapped up in the hype of a promotional channel that ends up not doing much for them and may end up slowing down their progress.
For example, my email list has been the most effective tool for growing my blog. When I first started I was embroiled in the hype of social media.
That was all well and good, social media is a great form of traffic and works well for growing your audience.
But the truth is that adding a bunch of social widgets like Tweet widgets and Like boxes to my blog was just distracting my readers from subscribing to my email list.
Once I started removing the Tweet widgets and Like boxes, my email list started to grow much faster.
Ultimately it comes down to finding what works for you – there’s a lot of information out there so you can try a lot of different tactics. What works well for others may not work well for you so keep testing new things.
What should bloggers do if they feel down due to running out of posts or not getting enough traffic?
Keeping up with publishing content and growing blog traffic are two of the biggest challenges that bloggers face.
It’s important to consider that you make your own schedule – publishing consistently is best but you make your publishing schedule. Tweak it to a point where you’re able to keep up with it without any negative impact on yourself.
There are always alternatives and finding other bloggers to contribute guest posts or hiring freelance writers to increase your content output is worth considering.
If you’re struggling for post ideas there are a number of tools to help you:
- Tweak Your Biz Title Generator – Just enter a topic and you’ll get a list of title ideas you can use.
- BuzzSumo – Enter a topic or a domain to find out which posts have the most social shares.
- SEMrush – Find out what keywords your competitors are ranking for and use them to generate blog post ideas.
As for traffic, there are so many tactics you can use but it really comes down to testing each tactic to find out which gives the best return for the time you invest.
You need to spend a decent amount of time promoting every post you publish.
I’ve put together a checklist you can use to promote each of your blog posts (access it here), start by going through the list when you promote your next few blog posts.
When you put the time into promote each of your blog posts properly, you will notice far better results.
About Adam Connell: Adam is the founder of Blogging Wizard. Previously Operations Manager for a UK based marketing agency, Adam now helps others to become more successful online.